Author Archives: Michelle

Beware of this Newbie Mistake

Media Tip: Teaching the ins/outs of interviewing in these photos. Remember if you are an interview subject DO NOT take the microphone from the reporter. Likewise, reporters-don’t give up control of your microphone! Newbie mistake. Can you share a newbie mistake from your field of interest? I’m sure accountants are screaming: SAVE YOUR RECEIPTS right […]

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What We Can Learn from President Trump’s State of the Union Address

This article is NOT about politics.  It’s about the words we say and how we say them.  President Trump (and his speechwriters) used some key messaging fundamentals during his first State of the Union address. Let’s analyze the takeaways and how we can incorporate those ideas into our own media messaging. And before we move on, let’s […]

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How to Develop an Editorial Calendar

Welcome back to your first full work week of 2018!  Are you organizing your editorial calendar for your business? In this week’s video I discuss a strategy I learned from my journalism days.  When you’re developing your editorial calendar for this year, try to mimic a news/media calendar to get more legs/momentum for your ideas. […]

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