Three things you need to do BEFORE your next presentation

Look at this face!

This week, we’re talking about the three things you need to do BEFORE your next presentation. Of course, that leads me to the story behind this smile.


Could that smile get any bigger? This smile exudes confidence, poise, and credibility. But let me be the first to tell you, we did NOT start out this way. 

Let’s rewind three months when Shelley Easter, web designer extraordinaire, called me to say she was asked to present at a business conference. It’s fair to say Shelley was ANXIOUS, confused, and didn’t know where to start. 

After some yoga breathing and a good old fashioned Burdo ‘verbal hug’, we took the leap into presentation training. 

We hopped onto a Zoom chat for an hour each week for three months. We started from scratch…that’s the nice way of saying a blank Word document…and honed the content, visuals, and delivery.

I’m proud to say this smile was the end result. This was Shelley BEFORE she got on stage to speak! How’s that for being comfortable, confident, and credible! 

Click on the link below and check out how Shelley feels about presentation training in her own words. 

Three things to do BEFORE your next presentation:

Here are three things to remember when you’re starting out offering presentations of your original content:

1. Write out your marketing material first: Specifically, what are the takeaways? This way your deliverables are front and center in your mind. Added bonus it adds structure to your speech. Your three takeaways should be the three bullet points, or the body, of your speech

2. Create awesome visuals:  Don’t shoot the messenger but: Visuals should not be a clutch for you the presenter. Its purpose is to not be a glorified note pad. Rather, visuals should enhance your message. Don’t bog down your slides with text/bullet points. You should know them, you’re the presenter.  This leads me to …

3. Know your key messages: Sounds obvious but you MUST know your key message before you deliver your speech. How many times have you gotten into a tiff, and you say, “DARN! I should’ve thought to say that in the heat of the moment!” Same things goes with presentations. Know your key message before you begin. What is the one thing you want your audience to takeaway from your time together? You need to know how to deliver that message throughout your speech, because there are no do-overs after you leave the stage. 

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Let’s Meet this Fall

Fall is here! The crisp air, pumpkin spice everything, football AND…the Fall conference season. 

I’m sure your calendar is full with either seminars in which you’re speaking or attending. 

In this video I share two conferences for small business owners where I’ll be presenting about LIVE VIDEO.  

Of course I have FREE TICKETS & DISCOUNTS to give away! Click on the video below to find out (Can’t watch the clip right now? No worries. Details below the link)

  • Women Empower Expo. Saturday, Oct. 7th in Fort Lauderdale, FL. BE MY GUEST! Get a free ticket to this event by sharing with me your favorite conference and why. (limited to ten seats)


  • MOMENTUM17: Hosted by Disney podcaster Lou Mongello at Walt Disney World. Oct. 14-16th. Contact me and get my special 10% off DISCOUNT CODE.

I look forward to meeting you at either of these events. Both are perfect for small business owners who want to enter 2018 with the tools and connections to excel to the next level. 

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POP QUIZ! How do you get a symmetrical look on camera?

If you follow my posts, you likely know I’m a journalism professor and I often give my college students pop quizzes. They hate me for it, but you know what…they learn from their mistakes and never make the same one twice.

So in honor of them, I give you today’s pop quiz! WOOHOO! 

It’s actually a super cool tip that I learned from image consultants over the past 15 years. No matter the company, no matter the consultant, they all said the same thing. In order to have a symmetrical look on camera, you MUST pay attention to the following facial feature. So here we go! What do you think it is? 

a. lipstick

b. cheekbones

c. eyebrows

d. eyelashes

Ding ding ding…the right answer is…(pause for dramatic effect)…click on the link video below to find out! 

I actually had a consultant go as far to say if she was stranded on a deserted island, she’d want her eyebrow brush and liner. HA! That’s how serious she was my friend! And it’s true. Here are some before and after pics.

Before filling in my brows:

See how the hairline isn’t complete? 

And then I used a brow liner brush (angled brush) and took brown shadow and filled in my brows so they were even. Look at the difference! To top it off, I added MAC Girl Boy Eyebrow Brush to give a tint of red. 

Can you see the difference? One simple tip that makes you look ten times better on camera. 

If you think this can help a friend, pass it on friends. Pass it on!

Want more tips like this? Sign up for the Five Minute Video Makeover here.

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