Three Steps to Building a Video Strategy for your Business

Hi Friends. 

Are you looking for ways to use LIVE video to promote your business?

In this week’s video blog we use three EASY steps to build a video strategy for your business. 

  1. Have a MEASURABLE video strategy PLAN: This means have a strategy for your video use in social media. Not just any strategy-a measurable one. So you or your team can look back, at Insights on Facebook for instance, and make sure your plan is actually working.
  2. Follow the THREE C’s in making a great video: your videos need to have clear messaging, be conversational, and you must be confident on camera. DO NOT WASTE TIME and MONEY making a video library THAT DOESN’T CONNECT WITH PEOPLE! What’s the point? Who cares if you have a million videos if no one can bear to watch them. 
  3. Now you can create your video library. You have a plan, awesome videos, now implement those videos in email marketing, social media, websites, etc. Why? Because you know that your videos are clear, concise, and conversational and therefore are connecting with your audience. You are making a difference and building a wonderful video strategy for your brand.

Want a worksheet to go along with this video? Sign up for free media tips on our homepage. 

Want to go straight to chatting with us about video strategy for your business? Schedule a phone conversation here: calendly.com/michelleburdo1/15min

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3 Steps to Engaging Facebook Live Videos for Your Business

Hi Friends. 

Are you lost when it comes to Facebook Live? Sick of seeing people just sitting in front of the camera like a talking head? 

Here are three steps to making sure you have ENGAGING FB Live videos. 

  1. Assess the scene: What can you show and tell?
  2. Write Script: Yes-even though it’s live you still want a script
  3. Storyboard: This is where you match your video to your script. In news we say “write to video”. In FB videos, it’s the same thing. You need to show what you’re talking about. See Dog. Say Dog. 

Want a worksheet to go along with this video? Sign up for free media tips on our homepage. 

3 steps to Engaging FB Live Videos

Want to go straight to chatting with Michelle about video strategy for your business? Schedule a phone conversation here: calendly.com/michelleburdo-1/15min

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Sizzle Reels! Demo Reels! Speaker Reels! Resume Reels!

  • What the heck is that? 

  • Why do I need one? 

  • How do I make it?

Ready, set, go…click on the FB post below.

Can’t spare 15 minutes? I get it. Here are the nuts and boltsThe right sizzle reel will help you book more speaking gigs and TV gigs.

Why? Because TV producers can look at your sizzle reel immediately and decide whether you can handle LIVE TV.  Want to learn more about sizzle reels? 

Next week only (3/20-3/24) I’m offering free 15 minute consultations. Reserve your time now!

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