Should You Say ‘Yes’ to that Big Conference?

Presenting or attending a business conference this fall?
Do you know the ONE question you should ask before saying YES to an event?
Here is a nugget that will help your business exponentially. Ask the organizer for a roster of attendees . …then dig in and do your homework.
Watch the whole video and find out how to get two FREE tickets to the #WomenEmpowerExpo in Fort Lauderdale on Oct. 7th.

Posted in Uncategorized | Leave a comment

Hurricane Irma: Should I have business insurance?

Hurricane Irma.

What a crazy storm.  We weren’t sure whether to leave Orlando or stay put. 

After stocking up with tons of supplies, I made a gut decision Saturday afternoon to leave it all and book it. 

We had 12 adults, three toddlers, six dogs, and two cats caravan to Georgia. Thank goodness I have understanding and welcoming family members who provided shelter for all of us! Our videography team and new intern (who you will meet next week) are safe too, albeit without power. 

This storm got me thinking: Should I have business insurance? I’ve been researching some scenarios and here’s a list compiled from &

  • If your home is robbed and your business computer is stolen, you may find that it is not fully covered by your homeowners’ or renters’ insurance because it is considered business property.
  • If your home is burned down, you may find that your insurance provider refuses to compensate you fully because you neglected to mention that you also ran your business from your home.
  • If a deliveryman is leaving your home when he slips and falls under the weight of the packages from your business, your liability coverage may not pay for his injuries because your insurance does not cover business deliveries.
  • If you are thinking about starting a business in your home, or are already operating a home business, you should take the time to sit down with your insurance provider. It is generally pretty easy to add riders to your pre-existing homeowners’ or renters’ insurance policies to cover the most common business risks.
  • If a disaster or catastrophic event does occur, a business’s operations will likely be interrupted. During this time, your business will suffer from lost income due to your staff’s inability to work in the office, manufacture products or make sales calls. This type of insurance is especially applicable to companies that require a physical location to do business, such as retail stores. Business interruption insurance compensates a business for its lost income during these events.

Of course this all depends on the type of business you have. I wanted to share my findings with you because I know many of you are business owners from Florida. Just something else to think about as our power gets restored.

Many prayers for you and your families. 

Posted in Uncategorized | Leave a comment

Three things you need to do BEFORE your next presentation

Look at this face!

This week, we’re talking about the three things you need to do BEFORE your next presentation. Of course, that leads me to the story behind this smile.


Could that smile get any bigger? This smile exudes confidence, poise, and credibility. But let me be the first to tell you, we did NOT start out this way. 

Let’s rewind three months when Shelley Easter, web designer extraordinaire, called me to say she was asked to present at a business conference. It’s fair to say Shelley was ANXIOUS, confused, and didn’t know where to start. 

After some yoga breathing and a good old fashioned Burdo ‘verbal hug’, we took the leap into presentation training. 

We hopped onto a Zoom chat for an hour each week for three months. We started from scratch…that’s the nice way of saying a blank Word document…and honed the content, visuals, and delivery.

I’m proud to say this smile was the end result. This was Shelley BEFORE she got on stage to speak! How’s that for being comfortable, confident, and credible! 

Click on the link below and check out how Shelley feels about presentation training in her own words. 

Three things to do BEFORE your next presentation:

Here are three things to remember when you’re starting out offering presentations of your original content:

1. Write out your marketing material first: Specifically, what are the takeaways? This way your deliverables are front and center in your mind. Added bonus it adds structure to your speech. Your three takeaways should be the three bullet points, or the body, of your speech

2. Create awesome visuals:  Don’t shoot the messenger but: Visuals should not be a clutch for you the presenter. Its purpose is to not be a glorified note pad. Rather, visuals should enhance your message. Don’t bog down your slides with text/bullet points. You should know them, you’re the presenter.  This leads me to …

3. Know your key messages: Sounds obvious but you MUST know your key message before you deliver your speech. How many times have you gotten into a tiff, and you say, “DARN! I should’ve thought to say that in the heat of the moment!” Same things goes with presentations. Know your key message before you begin. What is the one thing you want your audience to takeaway from your time together? You need to know how to deliver that message throughout your speech, because there are no do-overs after you leave the stage. 

Posted in Uncategorized | Tagged , , , , , , | Leave a comment